google search
Inbound Linking (one-way links) is what feeds your search engine results such as Google . This is your website linking to another website, you now have a greater online presence because you are now mentioned twice according to search engines.
There are various types of links and each one is relevant in its own way. Some inbound one way links are strategically placed for your clients to find and click on in order to transfer them to your website as a “referral visit”; this is when having your links in niche relevant high ranking websites comes into play. These types of links are important for search engines as well since they will usually be in high traffic websites or “authority sites”. While these are meant to be found by your potential clients there are other links which are only meant to be found by search engines, these can be referred to as “bean count” links.
A great example is a highway full of billboards, the highway is the internet and the car and driver are search engines. The billboards represent a link or to maintain the reference “an ad”, now imagine driving down this highway and looking at these advertisements. If search engines see more links on the internet then it is more likely to “buy” your product just like you are more likely to buy a certain brand of soft drink the more you are exposed to its advertiment. In this case the idea is to better rank your website in organic search results by exposing SE’s to several kinds of one way links.
Sound simple? well the trick is to know which types of links Google or any other SE is giving preferrence to on any given day. Both high quality reference links and bean count links have great weight in the internet marketing world today.
The variety of inbound links is very broad just like a conventional advertiser will have different channels in order to get you interested in their products. Blogging, Article writing, Press releases, Online Directories and several other types of links are what SE’s look for and the more varied your link portfolio (link variety and Page Rank variety) is the better your organic search results will ultimately be.
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